Industrial model with interactive technology, Aritex's strategy to stand out at trade fairs

Industrial model with Aritex 2 interactive technology

The interactive industrial model created for Aritex showcased a new way of communicating complex processes at the Paris Air Show. It meticulously represents a wing production plant and incorporates innovative features such as a touchscreen and neopixel lighting. Its design, optimized for safe transport, makes this model a strategic tool for trade shows, corporate presentations, and client meetings.

Maintaining and cleaning a model: tips to preserve its value

Clean architectural model

Maintaining and cleaning a model is not just about aesthetics: it's a fundamental part of its preservation and its ability to continue communicating clearly. In this article, you'll find a practical and detailed guide on how to properly care for them, what tools and products to use, and what mistakes to avoid. From dust to environmental exposure, every decision influences their durability and appearance. Learn how to protect this valuable work and ensure that each model continues to function as well as it did on day one.

Think about it, you really don't need to build "a model"«

Building a model is much more than simply representing an idea in three dimensions. It's an opportunity to connect with the public, convey a clear message, and create a memorable experience. But to achieve this, it's not enough to just start building. First, it's essential to clearly define what you want to convey, who your target audience is, and how it should be presented. In this article, we'll help you reflect on each step before construction: from choosing the level of detail to the visual style, materials, and degree of interactivity. Because a well-designed model isn't just something to look at: it's something to understand, feel, and remember.

Landscape model: what it is, its uses, challenges, costs and applications

A landscape model is an essential tool for visualizing how a project relates to its surroundings. It allows for the clear representation of topography, vegetation, and buildings, facilitating technical analysis, decision-making, and communication with diverse audiences. Its applications range from architecture and urban planning to museography and environmental planning, and today it is also combined with interactive technologies to further enrich the experience.

Models with interactive lighting: uses, benefits, technology and costs

Model with interactive lighting

Interactive lighting models combine physical design with lighting technology to create guided and immersive visual experiences. Their use is expanding in museum displays, architecture, industry, and trade shows, thanks to their ability to communicate precisely and evoke emotion simultaneously.

Competition model for Zaha Hadid Architects

Zaha Hadid competition model 2

A competition model can make all the difference in a competitive process. In this project, created for a renowned studio, we successfully represented a complex urban environment with precision, visual clarity, and architectural precision. A work where form becomes message.

Video mapping on interactive models: uses, challenges and costs

Video mapping on interactive models transforms physical models into living surfaces capable of telling stories, showcasing processes, and captivating the viewer. This technique is becoming an essential tool in museums, architecture, and events, thanks to its ability to communicate clearly and surprise through an immersive visual narrative.

Construction section models: uses, challenges and costs

industrial construction section

A scale model allows you to showcase the technical inner workings of a project without dismantling it. From architecture to engineering, industrial design, and technology, these models are essential for visualizing, explaining, and validating complex solutions. This article explores their uses, materials, applicable sectors, common challenges, and costs, explaining why they remain a key tool in technical and educational settings.

Gantry crane model: a visual tool for key events

Model of a gantry crane

The crane model developed by IA Manufacturing for Tec Container is much more than a replica: it's a visual tool designed to stand out at trade shows, meetings, and sales presentations. Compact, robust, and easy to transport, this piece accurately reflects the technical and commercial commitment of a brand with a global presence.